Much as we like the fact that our own Web Synergies Google+ presence also features in the Top 40of all India Google+ sites, it raises the question, why is the huge potential of the Indian online market often neglected by the IT media?
The dominance of China, its IT manufacturing prowess and the geo-political focus of US media, means that we often hear of Huawei but less of comparative Indian online activities.
You might well think that all of this online activity is a predominantly male activity but you would be wrong. In the Indian market it is 35-44 women who are the heaviest Internet users.
And when they are online what does the Indian population like to do?
Reading blogs and watching videos are high growth activities. Thirty six million of them visit blogs (an annual growth rate of 48%) and 54 million Internet users used their computers to watch online videos (27% annual growth).
Online activity is not confined to desktop computers and increasingly people in India are accessing the ‘Net on mobile devices. Mobile phones and tablets account for 26% of category growth.
Businesses who have a strong e-commerce presence are poised to capitalise upon a growing trend of visiting online shopping sites. 60% of Indian online users visit these sites and three of the main players are Jabong, Myntra and Flipkart.
If you are a business and haven’t yet realised your e-commerce potential, or are investigating your options, give Web Synergies a call and we can explain your e-commerce options.
When it comes to social media, Pinterest and Tumblr are the fastest growing, with a whopping 589% and 130% growth respectively. They still have some way to go to topple the top ranking Facebookwhich has a reach of 86%. LinkedIn is the second most popular social network – it’s career networking capabilities proving attractive to users.
In India 25% of total minutes spent online is devoted to social media networking use whereas in China the figure is just 3%.