Car Club Pte Ltd, a subsidiary of Mitsui & Co., is the largest and most established Car-Sharing operator in Singapore since 1997. Being a peer-to-peer car booking system, CarClub has a suite of ready available cars located at neighborhood estates to allow the customers to book and pick up the rented car at the nearest and most convenient location
Content Management SystemWordPress was the chosen CMS engine for the website
DesignsDevelop a modern look and feel to the web design. Visually, we take into consideration that the images used must include human elements to reflect the target audiences Car Club is reaching out to.
ContentThe content flows within each web page was structured to help the customer make buying decisions. A guided contents to help the customers’ progress within the page and from page to page.
On-Page SEOKeywords were identified and agreed with the client per page.
Backend IntegrationPages with forms were captured and integrated back to a PHP database
The project was running on a tight schedule. We had only 1.5 months to complete the entire website from conceptualization to implementation.
We delivered. We had to code and test connection via API to old booking system and then to the new booking system within a span of 3 days.
With the new CMS system in place for the new Car Club website, the admins could easily manage and edits the website content. The admins no longer needed to rely on IT developer to make changes to the contents and web page. They were able to edit, create and archive web forms easily without the reliance of any programming coding language.
Enhanced SEO and UI/UX features make the website more attractive to the visitors and traffic.