Digital (e) Commerce Solution for Cold Storage


Cold Storage, the first supermarket chain in Singapore to offer its merchandise online way back in 1997 wanted a technology upgrade that would enhance the online buying experience of their customers.

The Solution and its features


Web Synergies worked on a custom built solution on top of its existing digital commerce engine. The solution had the following features

  • Easy to navigate and categorized product catalogue
  • Quality full text search capabilities
  • Payment gateway integration with CyberSource
  • Integrated ERP systems for product & pricing information
  • Custom built backend for order fulfilment, from Picklist to Packlist to Delivery Order

Technologies used

Microsoft ASP.NET
Microsoft SQL Server
Windows Server 2016

The Outcome


The new online portal was well received due to its easy to use interface. It also enhanced the overall lead time and service delivery measurements. The overall sales rose tremendously in general and festive specific microsites helped to multiple the orders making the online portal competing with normal outlets.